An E-commerce Platform for Small Business Owners
WIBO is a private non-profit committed to supporting small business owners and budding entrepreneurs from underserved communities.
WIBO is a private nonprofit committed to supporting small business owners and budding entrepreneurs from underserved communities.
The challenge involves engaging WIBO business owners in several key tasks: registering on the e-commerce platform, creating profiles, and setting up their product and/or service pages.
To better understand the context in which WIBO alumni run their businesses, we began our explorative research by conducting 8 hour-long interviews through video calls and in-person.
At the discovery phase of the project, we conducted 4WIBO and 4 non-WIBO business owners interviews in order to understand the landscape and their pain points while running their businesses.
After our research presentation, the stakeholder expressed that they gave us a more advanced user-base than they originally intended, we should also target users were:
After our research presentation, the stakeholder
After our research presentation, the stakeholder
Overall the male customers is spending extra time going to stores, then researching diamonds. He also gets hints from his partner or family members about the perfect ring to buy. While female users are involved in the buying process to varying degrees.
The goal was to define the most popular and useful features across different platforms and outline those that would work for the WIBO project.
We created a user flow diagram to map every step of the user interaction required to achieve the main goal of the platform.
We sketched each iteration and added the elements and screens that were necessary to reach users' goals, to quickly see which ideas worked best. As we sketched the process, the onboarding process became clear to us. Through the sketches, I could test different features, building from ideas generated in the brainstorming.
I iterate and test 2 more times, each design upon base on customers feedback the suggestions of the previous focus on 3 main flows and the new design allows business owners to set up their shop seamlessly.
Designed the icons and UI illustrations for this project. The application used overall of blue color so it can emphasize its reliability. Simple icons drawn with lines create a neat and minimal look. The application uses a lot of illustrations to be emotionally appealing and to make users feel enjoyable.
One of my biggest learnings, from this project was that how well a team works together really makes or breaks a project. This helped me to communicate implementation limitations better and to understand the designer’s vision. Whenever I used to finish designing, I regularly ask for feedback, as feedback is the most important part of the design process.