Diamond Search Engine Offers Diamond Comparison Using Augmented Reality
A place to compare diamonds by carat, color, cut, clarity, price, and other diamond specifications.
Their target audience are both male and female, ages 22 to 45, who have been in a relationship for +2 years.
The challenge is to improve customer's searching diamond experience to increase engagement to the current website and propose a solution to improve their experiences.
We want to understand their current frustrations and pain points. We spoke with 3 males and 2 females to uncover pain points while using the website.
Overall the male customers is spending extra time going to stores, then researching diamonds. He also gets hints from his partner or family members about the perfect ring to buy. While female users are involved in the buying process to varying degrees.
.png)
Taking the mobile-first approach because more than 80% of access is from mobile.
I iterate and test 2 more times, each design upon base on customers feedback the suggestions of the previous focus on 3 main flows and the new design allows customers to search diamond by retailer rating, and customer review.
Below are the screen comparison showing before and after side by side in desktop version
I created Hi-Fi assets for adding photos, searching and loading results. Also, I created the design system front scratch to enhance the new branding of Diamond Hedge.
The ability to rearrange information in ways that users can understand and digest. It’s important to create content hierarchies and identify necessary functionalities without overwhelming the users.